Course curriculum

  • 1

    Welcome

    • Welcome To Building Your Digital Presence & Monetizing Your Platform!

    • What is this course about?

    • Building Your Digital Presence & Monetizing Your Platforms (Deck)
  • 2

    The Importance of Building Your Digital Presence

    • The Importance of Building Your Digital Presence
  • 3

    The Customer Journey Has Changed

    • The Customer Journey Has Changed
  • 4

    The Digital Infrastructure

    • The Digital Infrastructure Needed For Digital Marketing

  • 5

    The Customer ICP & Building Your AI Digital Strategist

    • The Customer ICP & Building Your AI Digital Strategist
  • 6

    Competitor Analysis

    • Competitor Analysis & Benchmarking
  • 7

    Creating Content Across Multiple Channels

    • My Content Creation Workflow
  • 8

    PR & Traditional Media In Today's Digital Age

    • PR Opportunities & Pitching to Media
  • 9

    Monetization Strategies

    • The Digital Revenue Streams You Can Add To Your Business
  • 10

    Measuring Your Success

    • Measuring Your Online Performance
  • 11

    Final Thoughts

    • Tying It All Together

    • Thank You